Loyl
Electronic Press Kit
Editorial Photography
2025 Switzerland
Creative Direction, Photography & Videography: Yohana Papa Onyango
Photography: Tanja Kapahnke
Videography: Alexis Dejardins
For this campaign, the aim was to balance LOYL’s boyish presence with the maturity of his lyrics. Inspired by Zurich’s concrete urban spaces, we used harsh summer light, graphic shadows and strong architectural lines to create a clean visual language around his laid-back persona.
By shifting between elevated perspectives, silhouettes and intimate portraits, the surroundings became part of his character—using light and shadow to explore the contrast between youthful energy and a lyrical maturity that gives it weight.
As a continuation of the EPK, we extended the visual campaign into a live performance piece with LOYL and GallXi Band.
Shot on a summer evening in a Zurich suburb, the performance shifts from the composed language of the portraits into live energy—giving bookers, media and collaborators a fuller sense of Loyl as a performing artist.