Caroline Nukula
Fly
Cover, Social Media Content & Press Kit
2024 Switzerland
Creative Direction: Caroline Nukula & Yohana Papa Onyango
Cover Design: Andrea Sifuentes
Videography, Photography + Edit:
Yohana Papa Onyango
“FLY” is a soulful R&B single by Swiss-Congolese artist Caroline Nukula, featuring producer and multi-instrumentalist James Iwa. The track blends contemporary R&B elements with heartfelt lyrics, showcasing Nukula’s emotive vocals and Iwa’s smooth production.
When the times get hard, I will be there to hold you.
In collaboration with Caroline Nukula for her campaign surrounding the single Fly, I supported the development of a visual narrative shaped by her clear and intentional concept. Every element—from the location to her styling—was chosen to reflect the song’s mood and message.
The visuals centered on themes of lightness, purity, and love. Shot at sunrise beside a serene body of water in Biel, the setting created a soft, tranquil atmosphere. Caroline’s flowing all-white attire symbolized clarity and softness perfectly echoing the emotional tone of the track.
The minimalist, ethereal aesthetic allowed the visuals to complement the music without distraction, highlighting Caroline’s authenticity and maturity as an R&B artist. The result is a graceful and heartfelt extension of Fly—a celebration of feeling light, free, and in love.